Saturday, May 17, 2008

The 'birth' of Jeans

The prestigious Smithsonian Institute of Education and Research in America showcases several pairs of them. What are they? They are the ever-popular and versatile pants called 'Jeans'.

In 1850, the great American gold rush was in full swing. Levi Strauss, a recent immigrant from Bavaria, landed in San Francisco. He came with some dry goods, and also bolts of canvas which he intended to sell as tents and wagon tops. A single remark made by a miner changed his mind as well as his career.

Levi set himself to making pants from brown canvas sailcloth. Within a few years he switched from canvas to French denim, known to be the strongest fabric in the world. Later he added the indigo blue that puts the blue in blue jeans. And so America's toughest and most famous garment was born.

A sudden development in the 1960s caused this garment which was popular with the working-class to catch the fancy of the young and rebellious. They used it to express their disillusionment with capitalism. The hippies, the mods and the teenagerss made jeans a symbol of their generation.

In course of time, jeans turned into a fashion statement. What had begun as a strong pair of pants had turned into a garment for the young as well as the young at heart.

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