Nothing escapes the gargantuan clutch of Big Money. Not even sports. This is apparent in the way the IPL was orchestrated and in the opening ceremony of the Beijing Olympics. In both cases, the stakes were high and nothing was left to chance and the production began.
Out came the franchises, the sponsors, the performers, the players or athletes and the stage was set with creative directors, music directors, light and sound technicians, set designers, event managers all involved in pre-production details and rehearsal, marketing strategy, media management, advertising, logos, slogans, jingles and brand ambassadors.
The Olympics are even bigger with the whole world both in the performance arena and the audience gallery. Like a perfect play, the script for the Olympics is well written.
The show is well produced, well directed, well promoted .... and well attended and appreciated!.
IPL and Olympics are designed with a simple logic-play hard, play well and play to entertain.
In today's world, there's no place for the mediocre, for the struggling and commonplace.
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