A slew of children's publications are trying to play the piper and get children back to reading. They are either getting launched or revamping their earlier avatars. Last fortnight saw two simultaneous events-launch of Vimanika Comics and release of a coffee table edition of Chandamama classics.
Arora's comics are slickly done and are reminiscent of the Virgin Comics format. Priced at Rs. 40 per issue, these fortnightly comics in English are likely to have Hindi editions soon. A Vimanika portal, too, is being planned.
The Chandamama portal is already getting around 1.1 lakh hits a day. On the planning board are a tie-up with a mobile vendor for downloads and trivia. Forthcoming issues will be accompanied by audio and video stories.
Former President A.P.J. Abdul Kalam had suggested while releasing Junior Chandamama, that literature be created for children in tribal belts, who were usually left ignored. Chandamama wants to remain true to its objective of being priority for the Indian reader.
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